End point Assessment

Ginger Nut Training is an approved apprenticeship training provider and assessment organisation with a difference. We are an employer as well as a provider, with expertise that span across the digital marketing and training sector.  These combined skills and knowledge ensure all training and assessments are carried out using the most up to date industry practices and are at the cutting edge of the digital sector.

We will initially be offering end point assessments for the following the new Digital Marketer level 3 standard.

About the Digital Marketer Level 3 Standard

Role Profile
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Entry Requirements
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Technical Competencies

  • Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service: responds efficiently to enquiries using online and social media platforms.
  • Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics: measures and evaluates the success of digital marketing activities
  • Interprets and follows: − latest developments in digital media technologies and trends
    • – marketing briefs and plans
    • – company defined ‘customer standards’ or industry good practice for marketing
    • – company, team or client approaches to continuous integration
  • Can operate effectively in their own business’s, their customers’ and the industry’s environments

Technical Knowledge and Understanding

  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of Digital and Social Media Strategies
  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment
  • Understands and follows the required security levels necessary to protect data across digital and social media platforms

Underpinning Skills, Attitudes and Behaviours

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

Qualifications

Staff must achieve one internationally recognised vendor or professional qualification, from the right hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left hand column.

The knowledge modules are summarised below and further details are available in the occupational brief available from the Tech Partnership at www.thetechpartnership.com/apprenticeship/digitalmarketer

Knowledge Modules Vendor or Professional Qualifications
Knowledge Module 1:

Principles of Coding (for level 3 Digital Marketer)

MTA HTML 5

CIW – Site Development Associate

Knowledge Module 2:

Marketing Principles (for Level 3 Digital Marketer)

Google Squared

CIM (CIM level 4 award in Digital Marketing)

Dot Native

CIW – Internet Business Associate

Knowledge Module 3:

Digital Marketing Business Principle (for level 3 Digital Marketer)

Google Analytics IQ

CIM (CIM level 4 award in Digital Marketing)

CIW – Data Analytics

CIW – Social Media

Dot Native

Google Squared

English and Maths

Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.

Links to professional registration: This qualification is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the qualification would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Duration: The qualification typically takes 18 months to complete.

Level: Level 3.

Assessment

On Programme Assessment
Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.

End Point Assessment
The final, end point assessment is completed in the last few months of the apprenticeship. It is based on

a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment

a project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace an employer reference a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced

We as an independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.

For more information about this qualification and end point assessments please contact Ginger Nut Training on 0207 495 5110.

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