Coming Soon: New Multi-Channel Marketer Apprenticeship

by | Oct 30, 2023

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Gone are the days of entry level marketing apprentices and their employers having to pick between Digital Marketer and Marketing Assistant.

These two pathways used to be fairly distinct, each offering a unique skillset with different areas of focus. But as marketing has evolved over the years, the line between the two has become increasingly blurred; calling for more integrated approach.

Introducing the Multi-Channel Marketer. A new standard that merges those two apprenticeships to provide one comprehensive and all-encompassing program that better reflects the realities of today’s marketing demands.

What Does This Mean for Employers?

The fusion of these two standards is a really positive move towards a more streamlined and holistic training approach to marketing. If your business distributes messages across multiple channels, platforms and other types of digital media to reach and engage with customers, you are already doing multi-channel marketing.

Apprentices will now be immersed in a curriculum that better covers the breadth and depth of the discipline, from social media and content creation to SEO and data analytics.

This means you’ll be training professionals capable of:

    • Implementing multi-channel marketing strategies.
    • Adapting to the fast-paced digital marketing environment.
    • Driving customer engagement across a number of platforms.

Apprentices will be responsible for delivering different marketing activities across all number of platforms and systems essential to your company’s marketing function. They’ll interact with various internal departments and external stakeholders, coordinating and delivering specific marketing activities. 

When will it go live?

This occupational standard has now been agreed and is available for information on the IfATE website. It is set to be officially approved for delivery and will replace the L3 Digital marketer and L3 Marketing assistant for new starts on 11th December 2023. This is once the 60-day notice period has been completed.

Hiring an Apprentice is a brilliant way to invest in the future of your business.

With a typical duration to gateway of 18 months and an EPA period of 5 months, the duration of the new standard isn’t too far off its predecessors and it is a more well-rounded investment in your company’s marketing prowess. As a result, it’s a fantastic opportunity to join in moulding the next generation of marketing professionals – who not only understand the current landscape – but also have to tools to anticipate and adapt to future market changes.

If you’re an employer and you want to know more about hiring an apprentice, please reach out to us and we’ll be glad to support you. 

Further Reading


Multi-Channel Marketer Apprenticeship