Multi-Channel Marketer – Level 3
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How Ginger Nut Deliver

The new Multi-channel Marketer Level 3 programme will launch on the 11th of December 2023. This standard offers an updated approach to marketing apprenticeships. If your business distributes messages across multiple channels, platforms and other types of digital media to reach and engage with customers, you are already doing multi-channel marketing.

The Ginger Nut training model involves blended one-to-one sessions every 4 weeks, with group sessions, webinars, online courses, video, and additional support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.

This course enables our marketing apprentices to learn about a variety of different aspects of marketing (both digital and offline) from marketing strategy and channel selection to marketing budgets and campaign analysis. To support learning, all learners are given access to LinkedIn Learning, including bespoke channels designed to support their apprenticeship and Perlego, which includes full searchable access to hundreds of thousands of textbooks to support study.

Training modules:

  • Business and organisation
  • Marketing methods: Marketing Mix
  • Marketing methods: Promotional Mix
  • Branding
  • Marketing strategy and segmentation
  • Customer experience and the customer journey
  • Marketing communication
  • Copywriting
  • Research and campaign planning
  • Campaign management
  • Campaign evaluation and analysis
  • IT and digital tools
  • Marketing regulation and legislation
  • Content marketing
  • Marketing budgets

Learners are invited to weekly webinars that explore topics around marketing and the wider digital ecosystem to enhance their knowledge and understanding of the evolving marketplace.

How does Multi-channel Marketer compare with Digital Marketer?

Multi-Channel Marketer: This covers a broader spectrum of marketing skills, including data analysis, customer journey mapping, automation, and digital and traditional marketing. It prepares apprentices to be adaptable marketing professionals in the ever-evolving marketing industry.

Digital Marketer: This primarily focused on core digital marketing skills and did not offer the same level of versatility as the Multi-Channel Marketer programme.

Project Activity and Portfolio Building

Each learner will need to put together a portfolio as part of the apprenticeship, which enables them to demonstrate competence across a variety of marketing knowledge, skills and behaviours.

Gateway and End Point Assessment

The end point assessment (EPA) requires the apprentice to submit their Portfolio at the Gateway Meeting, which is then used during the EPA Interview to ensure specific knowledge, skills and behaviours have been demonstrated.

Prior to sitting the interview, apprentices must complete a work-based Project which allows the apprentice to demonstrate competence for a real-world marketing campaign. The Project ensures the apprentice demonstrates several key skills which could include conducting market research, demonstrating the use of marketing tools and analysing data.

Apprentices are then required to deliver a Presentation to their independent end point assessor, who will assess the presentation and ask any relevant follow-up questions. Full support and guidance will be provided, including the opportunity to complete mock interviews and presentations ahead of completing the formal EPA assessments.

Apprenticeship Standard

Multi-Channel Marketer – Level 3 Standard

Assessment Plan

Multi-Channel Marketer – Level 3 Assessment Plan

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Level 3


Total Length of Apprenticeship, including End Point Assessment (subject to working hours and reasonable adjustment) – 19 months


Maximum cost of Apprenticeship, including End Point Assessment (subject to reasonable adjustment) - £11,000

Appropriate Learner Roles/Activities

Core Duties Include:

Digital marketing fundamentals: Apprentices will receive a well-rounded education in the core principles and “pillars” of digital marketing, including SEO, PPC, content marketing, and social media marketing. The difference with multi-channel marketing is that they learn how to leverage these channels in a holistic way to reach a broader audience and achieve marketing objectives.
Traditional and integrated campaigns: Apprentices will work on integrated marketing campaigns which requires combining both digital and traditional marketing methods. They’ll learn about channels and tactics during their training.

Data analysis and insights: This apprenticeship emphasises the importance of data-driven decision-making, which was not covered in as much depth in digital marketer. Apprentices will learn how to analyse data to track the performance of various marketing campaigns and make data-driven adjustments.

Customer journey mapping: Multi-Channel Marketer covers the customer journey in greater depth. Apprentices will create comprehensive customer journey maps that guide marketing strategies and enhance the overall customer experience.

Content marketing and copywriting: Apprentices will learn how to create and manage content that resonates with and converts their target audience across digital and traditional marketing channels.

Campaign management: Apprentices will be expected to take ownership of campaigns, and this includes the utilisation of budgets. These don’t need to be huge budgets and responsibilities, but they will need to show these skills at End-Point Assessment.

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