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Content Creator – Level 3

Want to know more about our Content Creator – Level 3 Apprenticeship Course?

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This apprenticeship can often be used to upskill existing employees as well as support new recruits.

Apprenticeship Overview:

This standard focuses primarily on the planning, development, and creation of written, visual, audio and video content for use across a variety of platforms and channels, including social media, websites, and marketing campaigns.

It also covers supporting areas such as understanding marketing objectives, brand identity and guidelines, audience research, relevant laws and regulations, and selecting appropriate platforms and channels. Apprentices develop skills in engaging with audiences, managing content and analysing its effectiveness to inform future improvements.

How Ginger Nut Deliver

Our training delivery is based on a remote, blended model of one-to-one sessions and small group online classroom sessions every 4 weeks, webinars, online courses and other learning resources such as videos, and additional individual support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.

Delivery of the standard is remote and is based around competency and knowledge units, consisting of introduction, training, personal study, completion and observation. To support learning, we utilise resources mapped to the apprenticeship, and learners are given access to LinkedIn Learning, Google, Hubspot, You Tube – Podcasts and Perlego, with bespoke channels designed to support their apprenticeship.

The standard is divided into core modules which are as follows:

  1. Organisational Culture, Structure and Stakeholders
  2. Marketing Laws and Regulations
  3. Managing Social Media Channels
  4. Branding
  5. Marketing vs Advertising
  6. Production Workflow
  7. Copywriting
  8. Graphic & Digital Design
  9. Video Production
  10. Video Editing
  11. Web Design and SEO
  12. CMS
  13. Analytics
  14. Content Careers

Assessment

Apprentices will complete an on-programme assessment for this standard. This assessment will consist of the following:

  • Portfolio with Questions and Answers – Month 6:
    • Apprentices will build up a portfolio of work showcasing the development and implementation of the Knowledge, Skills and Behaviours for the standard.
    • They will then discuss their portfolio with the assessor to answer any questions and support the evidence they have provided.
  • Project with Interview – Month 6-13:
    • The apprentice must complete a real-world project showcasing the development of their Knowledge, Skills and Behaviours. They will then have an interview with an assessor discussing their project and answering assessor questions.

At Gateway the employer will sign to confirm that all Behaviours required by the apprenticeship are met. This will be submitted alongside the completed assessments for an evidence review and then a grade will be released.

Apprenticeship Standard

Content Creator – Level 3 Standard

Assessment Plan

Content Creator – Level 3 Assessment Plan

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Level

Level 3

Duration

Total Length of Apprenticeship (See below breakdown) – 15 months

Cost

Cost of Apprenticeship as levy paying employer (subject to reasonable adjustment) - £10,000 Contribution for non-levy-paying employers towards cost (subject to reasonable adjustment) - £500

Funding and employer contributions vary depending on apprentice age, employer circumstances, eligibility and Government funding rules. Many employers can now access significantly increased funding support, including fully funded training for eligible younger apprentices. Please contact Ginger Nut Training for the latest funding guidance

Funding support:

Apprenticeship training is highly subsidised by the Government. Non‑levy employers typically pay just 5% of the training cost, with the Government funding the remaining 95%.

Levy‑paying employers can use their Apprenticeship Levy to fund up to 100% of the apprenticeship, up to the maximum funding band.

The education hub
gov.uk

Funding Update (August 2026)
Eligible apprentices aged 16-24 may now attract significantly increased government funding, including fully funded training in some circumstances.

Find out more about apprenticeship funding → Supporting Young Talent Through Fully Funded Apprenticeship Training from August 2026

Appropriate Learner Roles/Activities

In order to be able to complete the apprenticeship, learners must be given the opportunity to do the following:

  1. Understand a brief and research any ideas related to it
  2. Present and pitch ideas for content creation (either internal or external)
  3. Ensure content is organised, structured and labelled effectively
  4. Create a storyboard (including script) for video content
  5. Demonstrate different styles of writing and good implementation of grammar, punctuation and spelling
  6. Use a variety of digital tools and platforms to plan, organise and create a variety of content (written, image, video)
  7. Optimise webpage content to ensure high rankings in search engine results
  8. Use industry standard tools and content management systems to manage content
  9. Evaluate the success of campaigns and identify areas for improvement for future campaigns
  10. Work within a budget for a campaign
  11. Manage and market their own skills and services, and create a digital portfolio
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Taaseen Rahman profile picture
Taaseen Rahman
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Ginger Nut are an amazing training provider. I learnt so much during the last year and half with the Business admin course. The content and tools provided was very insightful and helpful. My tutor, Zoe, supported me through the entire course, gave me feedback on multiple different areas and she was always available to help with anything I was unsure of. Overall, it was a fantastic experience and I would highly recommend Ginger Nut training to anyone looking to start an apprenticeship
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Ania Bagot profile picture
Ania Bagot
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Great apprenticeship provider! Very supportive staff and tutors, would highly recommend!
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Elise Steer profile picture
Elise Steer
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I have just received the results of my Level 4 Associate Project Management apprenticeship and I’m proud to say that I achieved the highest possible grade of Distinction! Working towards this qualification, whilst doing the day job has been no easy feat but has been incredibly rewarding. Not only have I closed this chapter as a newly qualified Project Manager, but I've also gained a newfound confidence that I will carry with me wherever my future leads me! I have never really conformed to the traditional academic style of learning and had always been put off pursuing any further education beyond what I absolutely had to do. However, having a great teacher who genuinely cared about the subject and the success of their students truly made the whole experience a breeze. A huge thank you to Jag at Ginger Nut Training ❤️
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Stuart Dobbs profile picture
Stuart Dobbs
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The business administrator course has been very helpful. It has allowed me to learn new skills which have helped strengthen my CV. My tutor Nick was very approachable and friendly and always responded quickly to any issues or concerns that I had. I would highly recommend applying for any apprenticeships which are partnered with Ginger Nut Training.

Owner's reply
Thanks so much for your feedback Stuart. If there is anything we can do to help in the future please do not hesitate to reach out
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Ezra Croucher profile picture
Ezra Croucher
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Ginger Nut Training are an amazing company. Since day one, I have been supported fully from the onboarding process to my day to day duties. My tutor is Anna, and I have to say having someone as thoughtful and genuinely interested in my progression as she is really boosts your motivation to do well and push yourself to achieve the best you can at everything. The webinars run by other tutors are also fantastic, thought-provoking and make a great way to keep up with recent happenings across several industries. Keep up the brilliant work, everyone!

Owner's reply
What a kind review thanks ! We have amazing learners and believe in their potential so much. We have some amazing progression opportunities within apprenticeships and outside. Please do stay in touch. Keep believing in your talent
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Mr Smith profile picture
Mr Smith
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I am currently completing my Level 4 Cyber Security apprenticeship with Ginger Nut Training, and it has been an outstanding experience. The depth of knowledge and practical experience I’ve gained so far is invaluable. What really sets them apart is their tailored learning approach; they ensure the curriculum aligns perfectly with my professional goals and my employer’s specific needs. It’s been a very enjoyable journey, and I would highly recommend Ginger Nut to anyone looking to kickstart or level up their career.

Owner's reply
Thanks so much for your kind words. Don't forget if you hit a rocky patch we will be there for you through that too. Do not hesitate to reach out. We are here. Thanks for believing in us. We believe in you.
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Robin Simpson profile picture
Robin Simpson
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I have completed a level 3 Cyber Security apprenticeship, and am now in the process of completing my level 4 apprenticeship. My tutor Ben and GingerNut on the whole have been excellent. They have been welcoming, informative and considerate. I would recommend them to anyone.

Owner's reply
Thanks so much for your kind words. So pleased you are sticking with us onto your level 4. If you need anything at all just reach out
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Nellie Castara profile picture
Nellie Castara
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I've really enjoyed my Level 3 Events apprenticeship with Ginger Nut Training. The content covered is really interesting and I like how much I'm encouraged to link back to the work I do in my day to day role. My tutor, Peter, is also excellent and I always feel I can go to him with an issues I may have, or just to have a chat about anything I'm unsure of. The feedback provided is also very useful and I really feel that he's routing for me to do well! I'd definitely recommend Ginger Nut to anyone looking to start an apprenticeship.

Owner's reply
Thanks so much for your kind words. If there is anything we can do to help in the future please do let us know. There are level 4 marketing apprenticeships and all sorts of progression opportunities. Stay awesome
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Ryan Sheldon profile picture
Ryan Sheldon
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Communication is key and Ginger Nut are very good at it! Plenty of help is on offer and although the emails and information can feel a little overwhelming at first, you soon get into the hang of dealing with it. The only barrier is your own motivation, but that's part of distance learning; as long as your employer gives you the time to learn and a place where you won't be disturbed, then it shouldn't be a problem.

Owner's reply
Thanks so much for your kind words Ryan. If we can do anything to help please do reach out in the future.
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