How Ginger Nut Deliver
Our training delivery is based on a blended model of one-to-one sessions every 4 weeks, with group sessions, webinars, online courses, video, and additional support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.
To support learning, all learners are given access to LinkedIn Learning, including bespoke channels designed to support their apprenticeship and Perlego, which includes full searchable access to hundreds of thousands of textbooks to support study. In addition, learners will use SEMRush, Adobe Spark and Hubspot to support their learning and complete assignments.
The Content Creator standard is split into four main areas with specific knowledge and skills attached to each:
- Content planning:
- Content development
- Content creation and evaluation
- Industry awareness
These areas are covered over the length of the course through monthly sessions:
- What is content marketing?
- High performing teams
- Audience and segmentation
- Content planning and production
- Digital and social campaigns
- Content creation – pitching and storyboarding
- Copywriting (blogging etc)
- Search engine optimisation
- Content management systems
- Legalities and regulations in marketing
- Print vs digital media
- Campaign budgets
Learners are invited to regular, supporting webinars that explore topics around marketing, content and the wider digital ecosystem to enhance their knowledge and understanding of the evolving marketplace.
Project Activity and Portfolio Building
During the duration of the course learners complete a portfolio that shows all knowledge, skills and behaviours being put into action and this is reviewed at gateway. This will include work completed, a reflective blog and copies of all appraisals and reviews and will be used to show that the learner is ready for End Point Assessment.
Gateway and End Point Assessment
End Point Assessment will be in 3 stages:
- Workplace observation – Thistakes place at the learner’s workplace and will be the learners opportunity to demonstrate that they meet the criteria needed to pass the assessment
- Set test – This is based on a detailed brief provided to the learner. They will have 3 hours to put together ideas for a marketing campaign / relevant content and will then deliver a 10-minute pitch based on their ideas, followed by a question-and-answer session
- Professional Discussion – This is a structured review testing their knowledge and understanding of content production. This will refer to the portfolio that has been put together