Apprenticeship Overview:
This standard focuses primarily on the planning, development, and creation of written, visual, audio and video content for use across a variety of platforms and channels, including social media, websites, and marketing campaigns.
It also covers supporting areas such as understanding marketing objectives, brand identity and guidelines, audience research, relevant laws and regulations, and selecting appropriate platforms and channels. Apprentices develop skills in engaging with audiences, managing content and analysing its effectiveness to inform future improvements.
How Ginger Nut Deliver
Our training delivery is based on a remote, blended model of one-to-one sessions and small group online classroom sessions every 4 weeks, webinars, online courses and other learning resources such as videos, and additional individual support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.
Delivery of the standard is remote and is based around competency and knowledge units, consisting of introduction, training, personal study, completion and observation. To support learning, we utilise resources mapped to the apprenticeship, and learners are given access to LinkedIn Learning, Google, Hubspot, You Tube – Podcasts and Perlego, with bespoke channels designed to support their apprenticeship.
The standard is divided into core modules which are as follows:
- Organisational Culture, Structure and Stakeholders
- Marketing Laws and Regulations
- Managing Social Media Channels
- Branding
- Marketing vs Advertising
- Production Workflow
- Copywriting
- Graphic & Digital Design
- Video Production
- Video Editing
- Web Design and SEO
- CMS
- Analytics
- Content Careers
Assessment
Apprentices will complete an on-programme assessment for this standard. This assessment will consist of the following:
- Portfolio with Questions and Answers – Month 6:
- Apprentices will build up a portfolio of work showcasing the development and implementation of the Knowledge, Skills and Behaviours for the standard.
- They will then discuss their portfolio with the assessor to answer any questions and support the evidence they have provided.
- Project with Interview – Month 6-13:
- The apprentice must complete a real-world project showcasing the development of their Knowledge, Skills and Behaviours. They will then have an interview with an assessor discussing their project and answering assessor questions.
At Gateway the employer will sign to confirm that all Behaviours required by the apprenticeship are met. This will be submitted alongside the completed assessments for an evidence review and then a grade will be released.
