How Ginger Nut Deliver
The new Multi-channel Marketer Level 3 programme launched on the 11th of December 2023.
This standard offers an updated approach to marketing apprenticeships. If your business distributes messages across multiple channels, platforms, and other types of digital media to reach and engage with customers, you are already doing multi-channel marketing.
The Ginger Nut training model involves blended one-to-one sessions every 4 weeks, with group sessions, webinars, online courses, video, and additional support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.
This course enables our marketing apprentices to learn about a variety of different aspects of marketing (both digital and offline) from marketing strategy and channel selection to marketing budgets and campaign analysis. To support learning, all learners are given access to LinkedIn Learning, and other bespoke channels designed to support their apprenticeship.
Training modules:
- Vision, Mission and Values/ Marketing Theory
- Briefs, Clients and Stakeholders
- Marketing Objectives and Planning
- Market Research and Competitor Analysis
- Marketing Budgets
- Marketing Ethics/Legalities and Regulations in Marketing
- Customer Journey and Segmentation/Branding
- Marketing Content
- Marketing Channels/ Social Media
- CMS and SEO/ Copywriting
- Marketing Tools
- Marketing and Campaign Evaluation
- Optional Curriculum
- Project Support
- EPA Support
Learners are invited to weekly webinars that explore topics around marketing and the wider digital ecosystem to enhance their knowledge and understanding of the evolving marketplace.
Project Activity and Portfolio Building
Each learner will need to put together a portfolio as part of the apprenticeship, which enables them to demonstrate competence across a variety of marketing knowledge, skills and behaviours.
Apprentices will also be required to submit a 500-word project proposal at Gateway stating what their project at End Point Assessment will cover.
Gateway and End Point Assessment
Portfolio based interview. An hour long discussion covering 6 questions to ensure specific knowledge, skills and behaviours have been demonstrated during the apprenticeship.
Learners will have 12 weeks to complete the project, based on the proposal, and write a 2,500-word report. They will the submit this to the End Point Assessment Organisation and deliver a presentation with questioning.
